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5:00PM

A’s Melvin wants winners, even in exhibitions

By Art Spander

PHOENIX – It isn’t as if the final score is inconsequential. The games indeed are exhibitions in the candid description of baseball’s warm-ups.
  
Yet A’s manager Bob Melvin wants players who understand the importance of winning, even at the time of year when it isn’t important.
  
He cares about the thought process, the attempt even more than the result.
   
The idea in exhibitions is to perfect techniques, for the pitcher to work on, say, fastballs to the left side of the plate for a righthander such as Dan Straily, Oakland’s starter Wednesday against San Diego.
    
“Even if they had a lot of lefthander batters in the lineup,” said Straily.
   
In the regular season, it doesn’t matter who does what, just that the team does what it needs to do -- win.
   
In the exhibition season, the individual takes precedence, which is why final scores are so high, Oakland beating San Diego, 11-6.
  
“But,” cautioned Melvin, “I don’t want people who don’t come out in any game and try to win.”
  
It was one of those almost afternoons in the desert, the temperature finally climbing – the first pitch came with the thermometer at a cool 63 degrees – and the balls finally flying.
  
Sure a couple of 80-degree days would be welcome, but as Melvin reminded, “not every night at the Coliseum is warm.”
   
The A’s, as February heads into March, still are trying to get hot with the public. There were those sellout crowds at Oakland at the end of the regular season and the playoffs, but down here, midweek at least, not many seem interested.
  
Attendance Wednesday was 1,867 at 10,000-seat Phoenix Muni.
  
The Athletics continue as the Great Unknown. They were the Cinderella team of 2012, but other than Yoenis Cespedes, the Cuban, star quality is lacking.
   
Players such Jemile Weeks (who led off with a home run in a four-run first), Seth Smith and Josh Reddick are on the cusp of fame. They also are ignored by ESPN and, as Wednesday’s embarrassing crowd indicated, by the fans.
 
Phoenix and Scottsdale – and Mesa – belong to the Giants and Cubs. Even the Dodgers, with their modern complex 25 freeway miles to the west in Glendale, don’t draw like San Francisco and Chicago, well established physically and psychologically.
   
At least, on Friday the Giants come to Phoenix, bringing their cachet – a World Series championship gets attention – and their fans. Better to have a crowd even if it's an opposition crowd.
    
The A’s at the least are building on the field. Only three and a half weeks ago, late for a trade unless Billy Beane is doing the trading, Oakland acquired Jed Lowrie from Houston in exchange for Chris Carter, with a few other individuals tossed in.
   
Lowrie, who was drafted out of Stanford by the Red Sox, then went to the Astros, in theory would play “all over the place” in the infield, according to Beane. On Wednesday, he was at third, and in his first two at-bats had a double and single,  respectively.
  
“He swung the bat well,” confirmed Melvin, “but for me what counts is he can play multiple positions. The ball he made a play on in the first inning was just as important as his offense.”

In his first spring training in Arizona after time in Florida, Lowrie, 28, said he is “just trying to get himself ready to be an everyday guy.”
  
He’s ready. He knows his status.
   
“There are guys here trying to make the team,” Lowrie said, “trying to impress. I’m not in that . . .”
  
The word Lowrie might have chosen is “category.” He’s a starter, a switch hitter, a second baseman, third baseman and shortstop. He’s not a star, but we know how little that seems to matter in Oakland.
   
The A’s, as the cover of their media guide emphasizes in words and a wonderful photo of players celebrating, are the 2012 AL West Champions. And that end-of-September run last year, when they overtook Texas, has gained them respect.
    
Stories about the renaissance have been everywhere. The nothing A’s are now the special A’s. They are being predicted to battle the Angels for the division, just as in the National League the Dodgers are figured to match up against the Giants.
     
Last February, such a suggestion would have seemed absurd, but now it’s expected. Oakland proved it could win.

Bob Melvin doesn’t want his team to forget that, even in exhibition games.