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RealClearSports: USC Wins But Doesn't Sell

By Art Spander
For RealClearSports.com


PASADENA, Calif. -- This is Hollywood territory, been-there-done-that country. All they're interested in around here is box office.

Tradition is for Peoria. Or Lincoln. You better put something on the plate -- or, more specifically, on the field -- if you want to sell tickets.

Read the full story here.

© RealClearSports 2010

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