SF Examiner: The A’s are a franchise without an identity
6:00 AM
Art Spander in A's, articles, baseball
The A’s ridiculous “we’re Houdini and you’re not” attempt at illusion in trying to make us believe the upper deck at the Coliseum doesn’t exist — the seats are covered with tarps — symbolizes what has happened to a franchise once the model of excellence.

The A’s, insisting they would build a ballpark in Fremont, then hinting they might move to Portland or Vegas (or was it Machu Picchu?), and concurrently failing to do what is most important, put a winner on the field, have become virtually invisible.

Who are the A’s? What are the A’s? Do they have a future? Is it destined every star player under contract will show up on the disabled list? Do they need a new stadium more than a new direction? What happened to the magic of “Moneyball,” the parsimonious philosophy of general manager Billy Beane?

And most importantly, does anybody but a loyal minority care about any of the questions?

Baseball is not a sport to be parsed out, but rather analyzed over what we’ve been told is the long season. Good players have bad weeks. Not-so-good players have great weeks. The same for teams.

Yet, the first month of 2009 has done nothing to reassure those wonderful, and very few, partisans who wave flags and toot horns out in the bleachers at home games that this season will be an improvement over the last two — in the standings or at the gate.

Lew Wolff is listed in the team’s media directory as the managing general partner, so in theory, he’s the one in charge. But aside from insulting, in no particular order, the city of Oakland and the A’s fans, exactly what has he done?

Across the Bay, the Giants are not going to be winning any championships, but they at least appear headed for respectability. Where are the A’s headed? They tried to add to the offense by signing Matt Holliday and bringing back Jason Giambi. But after Monday night, Holliday was hitting .223 and Giambi .218.

There’s a recession going on, and the weather is the worst at the beginning of May in modern memory. Maybe that’s why Monday night the A’s, opening a home stand, drew a crowd announced at only 10,397. By game’s end, maybe only 800 were still around.

Comcast has this advertising gimmick, in which on billboards it lists guys such as Holliday and Giambi without a key vowel — “J-son Gi-mbi” —  advising we can find the A’s on their network.

If not, maybe we can look in the upper deck.

A’s front office personnel said for the past year or so, at least until the idea went poof, that with the new ballpark in Fremont, the team would be able to sign and keep its best players. Then again, with Eric Chavez and numerous others on the DL, it might never be able to keep them on the field.

Will there ever be a new stadium? Will there ever be an A’s team able to stay healthy? Will there ever be a reason to think baseball will survive in the East Bay? Maybe we can find out by removing the tarps.

Art Spander has been covering Bay Area sports since 1965 and also writes on www.artspander.com and www.realclearsports.com. E-mail him at typoes@aol.com.
Article originally appeared on Art Spander (http://www.artspander.com/).
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